'The Devil Wears Prada 2' Earns $10 Million in Thursday Previews

The long-awaited sequel to the 2006 cultural phenomenon earned $10 million in Thursday night previews alone — blockbuster-tier numbers for a comedy sequel in a genre Hollywood has been declaring dead. The performance signals that nostalgia-driven sequels targeting millennial audiences may be the industry's next reliable bet.

Why post about this

A $10M Thursday preview for a comedy sequel is genuinely unprecedented territory. Your audience grew up quoting the original, has strong opinions about whether this sequel should exist, and the numbers give you a concrete hook to debate sequel culture, nostalgia economics, and Streep's untouchable star power. The 48-hour window before full weekend numbers reshape the conversation makes this urgent.

Suggested angle

Lead with the shocking number, contextualize against superhero and comedy sequel comparisons, then pivot to the bigger question: has Hollywood cracked the nostalgia code or surrendered on original storytelling?

Expert consensus

Industry analysts view this as a significant data point suggesting comedy sequels with strong IP and beloved casts can compete with tentpole blockbusters — challenging the prevailing narrative that comedies can't open big anymore.

Platform angles

Tiktok · Quick-hit reaction video with original movie clips/sounds, 45-60 seconds · The Devil Wears Prada 2 just made $10 MILLION in ONE NIGHT and I need to talk about what this means for Hollywood · #DevilWearsPrada #BoxOffice #NostalgiaSequel #MovieTok

Youtube · Mid-form analysis video (8-12 minutes) with graphics showing box office comparisons · A comedy sequel just did something Hollywood said was impossible — let's break down the numbers · #BoxOfficeAnalysis #DevilWearsPrada #HollywoodTrends #FilmIndustry

Instagram · 10-slide carousel: preview numbers, historical context, cast then/now, weekend projections, industry implications · $10 million Thursday preview. For a COMEDY sequel. In 2025. Here's why that's actually insane 🧵 · #DevilWearsPrada2 #BoxOffice #MovieNews #HollywoodInsider

X · Quote-tweet style thread: lead with number, unpack implications, invite debate · Devil Wears Prada 2: $10M Thursday preview. For context, that's better than most superhero movies this year. For a 19-year-late comedy sequel. Either Hollywood finally cracked the nostalgia code, or we've given up on original stories entirely. · #DevilWearsPrada #BoxOffice #MovieTwitter

Original source: Multiple entertainment trade outlets reporting Thursday preview box office figures