The Devil Wears Prada 2 Crosses Original's Lifetime Global Gross in Just 10 Days

The Devil Wears Prada 2 has eclipsed the 2006 original's entire $326.5M global lifetime haul within 10 days, posting a $233.6M global debut — the biggest opening ever for Meryl Streep worldwide and Emily Blunt. Italy alone delivered $16.6M, the No. 4 Hollywood opening in that market's history.

Why post about this

This is the rare legacy-sequel that's not just performing — it's annihilating expectations, and the 10-day milestone is a perishable hook that resets the entire 'are legacy IPs cooked?' debate. Every entertainment creator needs a take before the discourse window closes this weekend.

Suggested angle

Frame this as the moment the 'millennial nostalgia economy' officially overtook the original cultural moment — and what it signals for the next wave of mid-2000s reboots in the pipeline.

Platform angles

Instagram · carousel · The Devil Wears Prada 2 just made more in 10 days than the original made in its entire theatrical run. The cerulean monologue generation showed up — and Hollywood is taking notes. · #DevilWearsPrada #MillennialNostalgia #BoxOffice #CeruleanMonologue #LegacySequel

Facebook_page · Single image with opinion-driven caption · The Devil Wears Prada 2 just made more money in 10 days than the original made in its entire theatrical run. That's not a fluke. That's millennials officially taking over the box office — and Hollywood is about to revive every mid-2000s franchise you thought was dead. · #DevilWearsPrada #MillennialNostalgia

Linkedin · Text post with structured line breaks + follow-up carousel or comment thread breaking down the strategic decisions · The Devil Wears Prada 2 just did something almost no legacy sequel has ever done: It crossed the original's lifetime global gross in 10 days. Not months. Not weeks. 10 days. Here's what Disney did differently — and what every brand custodian should study: · #BrandStrategy #IPManagement #EntertainmentBusiness #LegacyBrands #ContentStrategy

Tiktok · Standard video (30-45s): split-screen original 2006 clips vs Prada 2 box office climb, text overlay counting up dollars, ending with 'florals for spring groundbreaking' audio stinger over final box office number reveal · POV the movie your mom dragged you to in 2006 just made more money in 10 days than it did in its entire theatrical run · #DevilWearsPrada #BoxOffice #MillennialNostalgia #MovieTok #PopCulture

Youtube · Mid-form video essay (8-12 minutes) with side-by-side box office comparisons, trailer analysis, and timeline of failed vs. successful legacy sequels · Devil Wears Prada 2 just did in 10 days what the original took years to earn globally · #DevilWearsPrada #LegacySequels #BoxOfficeAnalysis #MillennialNostalgia #MovieEssay

X · thread · Devil Wears Prada 2 just did in 10 days what the original took its entire theatrical run to achieve. The millennial nostalgia economy isn't just real — it's bigger than the thing it's nostalgic for 🧵 · #DevilWearsPrada #BoxOffice

Bluesky · Thread (3-5 posts) · Devil Wears Prada 2 just made more money in 10 days than the original made in its entire theatrical run. The millennial nostalgia economy isn't just real — it's bigger than the thing we're nostalgic for. · #DevilWearsPrada #MillennialNostalgia #FilmTwitter

Mastodon · thread · Devil Wears Prada 2 outearned the original film's entire lifetime gross in 10 days. This isn't just a sequel win — it's the moment millennial nostalgia officially became Hollywood's most bankable bet. What does this mean for the mid-2000s reboots now in development? Thread 🧵 · #DevilWearsPrada #FilmIndustry #MillennialNostalgia #HollywoodTrends #BoxOffice

Pinterest · Idea pin (5-7 pages): page 1 original film iconic looks, page 2 sequel costume parallels, page 3 box office comparison infographic, page 4-5 styling breakdowns, page 6 'shop the trend' CTA, page 7 save-for-later board prompt · Devil Wears Prada 2 Outearns Original in 10 Days: Fashion Evolution Breakdown · #DevilWearsPrada #MovieFashion #2000sFashion #CostumeDesign #SequelStyle

Original source: Variety