A.P.C. Names Ludivine Poiblanc as First Artistic Director

French minimalist label A.P.C. has appointed former Vogue Paris editor and stylist Ludivine Poiblanc as its first-ever artistic director. She debuts at A.P.C.'s Milan showroom on May 20 and Paris HQ on June 15 — three years after L Catterton took a stake in the brand and a meaningful shift from the Touitou family's solo creative grip.

Why post about this

This is the only true breaking designer-appointment story in the cycle, with hard debut dates locking in a content calendar through June. A.P.C. naming its first-ever artistic director is a structural change for a brand that has resisted creative directors for 30 years — every analytical angle (private equity influence, French minimalism's next chapter, stylist-to-AD pipeline) is wide open for first-mover commentary.

Suggested angle

'Why A.P.C. just broke its own rule' — frame Poiblanc's hire as the L Catterton effect finally reshaping a famously founder-driven house, and preview what to watch for at the May 20 debut.

Platform angles

Instagram · carousel · A.P.C. just hired its first artistic director ever. After 30 years of saying no. Here's why that matters — and who Ludivine Poiblanc actually is. (Swipe for her portfolio + what to watch May 20) · #APCParis #LudivinePoiblanc #FashionNews #FrenchMinimalism #SS26

Facebook_page · Single image with caption · A.P.C. just hired its first artistic director in 30 years. For a brand that has never had a creative director, this is not a hire — it's a surrender. Ludivine Poiblanc debuts May 20. · #APC #FashionNews

Linkedin · Text post with line breaks, optional quote card image highlighting '30 years without a creative director — until now' · A.P.C. just hired its first artistic director after 30 years. That's not a creative story — it's an M&A story. When L Catterton took a stake in 2021, the question wasn't *if* Jean Touitou would cede creative control, but *when*. The answer came this week: Ludivine Poiblanc starts May 20. · #FashionBusiness #PrivateEquity #LuxuryRetail #MergersAndAcquisitions #FashionIndustry

Youtube · Explainer video with founder timeline, Poiblanc portfolio clips, and May 20 debut preview · A.P.C. just hired its first artistic director after 30 years. Here's why that matters. · #APC #FashionNews #LudivinePoiblanc #FrenchFashion #Minimalism

X · Single tweet · A.P.C. just hired its first artistic director in 37 years. Ludivine Poiblanc debuts May 20 (women's) and June 15 (men's). The question: does L Catterton want evolution or revolution? · #APC #FashionNews

Bluesky · Thread (3-4 posts) · A.P.C. just hired its first artistic director in 30 years. Jean Touitou held the line against creative directors since 1987 — what changed? (thread) · #APC #FashionNews #FrenchFashion

Mastodon · Thread (3-4 posts with CW on post 1) · A.P.C. just hired its first artistic director after 37 years. Not a creative refresh — a structural break. Ludivine Poiblanc debuts May 20. This is the L Catterton effect reshaping French minimalism in real time. 🧵 · #FashionNews #APC #FashionIndustry #PrivateEquity #FrenchFashion

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